Ever since I was young, I loved trees and nature. But at an early age, I also saw that economic trends devalued the things I loved. By the time I was 20, I began looking for ways to integrate economy and ecology. That led me to careers in ecological business, politics, and finance.
The journey was difficult, especially because the default societal view, especially in the United States, is that taking care of ecosystems is something for governments and charities, not for businesses.
As a result, I invented my own approaches to every aspect of society in order to create ecological business opportunities that transcend the typical confrontational quality of environmental progress.